Trademarks aim to reflect the identity of a product or a company. The many successful trademarks that surround us today are all symbols of a sound trademark strategy and underline the importance of protecting the uniqueness of company brands.
Once registered, a trademark may be maintained for an indefinite period of time subject to renewal and obligations of use. For this reason, it is important to keep the trademark alive and to consider how to make it thrive as a central element in an overall IP strategy.
A trend within many markets is, sadly, for inferior products to be marketed using the trademarks of others. Trademark holders all over the world are faced with the challenge of fighting unwarranted use of their IP rights.
Budde Schou renders first rate legal and professional advice in relation to trademarks. We hold solid experience in the prosecution of applications for trademarks and in handling conflicts within this area, including counterfeit goods and fraudulent use of trademarks.