Commercialisation

Safeguarding inventions, product
developments and trademarks

Commercialization is all about securing your inventions, product developments and trademarks with a view to obtaining the best possible financial position for your company.

The prospects of outlicensing, or perhaps even sale, of the company’s products often depend on the strength of the accompanying IP rights obtained. At the same time, it provides security in connection with the acquisition of competitor companies to have the market value and commercial value of an IP portfolio assessed.

Due Diligence and Freedom to Operate analyses are some of the tools that may be employed for assessing the value of IP portfolios of interest to our clients. We hold many years experience in putting IP in a commercial perspective and endeavour to supply only the best basis for decision when major market steps are under consideration.

Please contact us for a discussion of commercialization issues.

Sale / Outlicensing of IP rights
It is essential to the financial success of innovative companies to decide, early in the process, how best to exploit newly developed technology or new products with a view to recovering the resources spent on research and development.

Once the relevant IP rights are in place, it is only prudent to consider whether the production and marketing of new developments are best handled by the company itself or whether such activities could more advantageously be outsourced or out-licensed. In some contexts, the best option may be to even sell or transfer the rights entirely.

IP Due Diligence

IP rights are a central active for innovative companies and may be a decisive parameter in relation to business partners as well as to competitors.

When IP portfolios are to be assesed as part of the total value of the company, it may be a good investment to obtain a professional IP Due Diligence Opinion of the rights at hand. Determination of the market and financial value of patents and trademarks may be crucial for future commercial success.

Budde Schou holds many years’ expertise in providing advice aimed at generating maximum commercial benefit from IP. Please contact us for further details on the benefits and performance of IP Due Diligence.

Licence Agrements

Outlicensing of IP rights acquired for proprietary technology or innovative products may be an expedient solution if, for various reasons, you do not plan to commercialize the technology or product yourself.

There are several types of licence relationships and it is essential that you find the exact right regulation of the relationship from the outset. Although you may, fundamentally, have a positive cooperation and a trusting relationship with your business partners, it is always a good idea to deal with potentially conflicting points of interest from the beginning so you do not have to be concerned with this once you commence your cooperation.

Budde Schou will be pleased to assist you in licence negotiations and, even before that, to advise you on the perspectives of outlicencing of IP-protected technology.

Acquisition/Inlicensing of IP Rights
It is an important decision when you consider a major business initiative such as merger or perhaps acquisition of a competitor company. In connection with the review of the soundness of the company, it is prudent to obtain an evaluation of the market and commercial value of the IP foundation prior to concluding the deal. The value of the technology to be acquired is best measured in terms of the protection conferred.

Due Diligence and Freedom to Operate analyses are some of the tools available to appraise portfolios of interest to our clients.

We hold many years’ experience in putting IP in commercial perspective and endeavor to always provide only top rate basis for decision in view of major business steps.

IP Due Diligence

IP rights are a key active for innovative companies and may be decisive in the context of expansions in the form of mergers or acquisitions.

When IP portfolios are to be assesed as part of the total value of the company, it may be a good investment to obtain a professional IP Due Diligence Opinion of the rights at hand. Uncovering of the market and financial value of patents and trademarks may be crucial for the future commercial success.

Budde Schou holds many years’ expertise in providing advice aimed at generating maximum commercial benefit from IP. Please contact us for further details on the benefits and performance of IP Due Diligence.

Licence Agreements

For companies who do not necessarily engage in the development of new technology or new products, it may be a commercially beneficial solution to enter into licence agreements for the marketing of products developed by others based on IP rights acquired.

In other cases, it may simply prove expedient – also for competitors – to grant each other access to their respective technologies. In the case of overlapping technologies, this is an amicable solution as opposed to pursuing conflicting rights.

It is important to ensure that the contractual basis is in order no matter how positive and trusting your business relationship with the licensor may be.

Budde Schou will be pleased to assist you in licence negotiations and to advise you on the perspectives of inlicencing of IP-protected technology.

Jesper Mark Wenzel

Jesper Mark Wenzel

CCO / Patent Attorney

Steen Wadskov-Hansen

Steen Wadskov-Hansen

CEO / Patent Attorney